Brand – Guidelines – Communications
Dairy Holdings
Farms that grow farmers
Dairy Holdings is the largest milk supplier and shareholder of Fonterra, also supplying Westland Milk Products. As a growing business, their brand needed refreshing for an ever-evolving market, ensuring it reflected their core values: People, Pastures, and Process.
The brand mark showcases a minimalist depiction of lush green pastures and clear blue skies, allowing negative space to form the rolling hills and ranges of New Zealand’s South Island.
This, along with a fresh, clean look and feel, takes the brand into the next decade with a clear sense of purpose.
Dairy Holdings
Farms that grow farmers
To support Dairy Holdings recruitment drive, we developed a dedicated microsite and a series of short films featuring real farm managers sharing their experiences. These authentic stories offered a behind-the-scenes look at life on the farm, helping potential candidates connect with our values and culture. The campaign not only showcased career pathways but also drove strong engagement and interest from people passionate about a future in farming.
Farms that grow farmers
Site Development: Gravitate
