The International Working Group on Women & Sport is a global initiative dedicated to empowering women and girls – and advancing sport. Formed in 1994, the changing face of the global network over that time meant little brand awareness or sense of mana had been established.
With New Zealand now at the helm of the global network for the next four years, we were asked to establish the global IWG Women & Sport identity, to help reaffirm their presence and mission in the modern world.
The brand mark is confident and contemporary, fluid and elegant. The stylised form is representative of collaboration and connectivity, and celebrates the dynamism and energy at the heart of the organisation – and the passion that will propel the organisation forward into the future.
The International Working Group on Women & Sport needed to establish a global brand identity to help reaffirm their presence and mission in the modern world.
We created a brand that is both confident and elegant; a stylised form representative of collaboration and connectivity, and a celebration of the dynamism and energy at the heart of this global organisation.
This was followed up with a film, digital hub, a suite of collateral and a host of digital assets to drive registration and support for this global community of action. We created the banner of ‘Change Inspiring Change’, a fitting title for the world’s largest gathering to advance gender equity and equality in sport and physical activity.
To inspire and be inspired. And mentor and be mentored.