The International Working Group on Women & Sport is a global initiative dedicated to empowering women and girls – and advancing sport. Formed in 1994, the changing face of the global network over that time meant little brand awareness or sense of mana had been established.
With New Zealand now at the helm of the global network for the next four years, we were asked to establish the global IWG Women & Sport identity, to help reaffirm their presence and mission in the modern world.
The brand mark is confident and contemporary, fluid and elegant. The stylised form is representative of collaboration and connectivity, and celebrates the dynamism and energy at the heart of the organisation – and the passion that will propel the organisation forward into the future.