IWG Women & Sport
Change inspires change

The International Working Group on Women & Sport needed to establish a global brand identity to help reaffirm their presence and mission in the modern world.

We created a brand that is both confident and elegant; a stylised form representative of collaboration and connectivity, and a celebration of the dynamism and energy at the heart of this global organisation.

This was followed up with a film, digital hub, a suite of collateral and a host of digital assets to drive registration and support for this global community of action.

We created the banner of ‘Change Inspiring Change’, a fitting title for the world’s largest gathering to advance gender equity and equality in sport and physical activity.To inspire and be inspired. And mentor and be mentored.